![Back](http://rocky.orci.com/wp-content/themes/orci.com/src/images/inneraboutus-icon.png)
My approach to life and business has always been to bring people together to work seamlessly to create something greater than the sum of its parts – without stress, animosity or pain. It started with music. My father had a collection of classical music, which I started listening to at age four. That was my introduction to understanding the enormous potential of people working together. Consequently, teamwork became my life strategy. I teamed up with my best friend to organize our local Boy Scout troop into an award-winning organization, and with my brother to form a guitar duo.
And I teamed up with my wife Norma to start our agency that, 29 years later, continues to be an exceptional team of pioneering marketing professionals.