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The beloved Honda Accord relaunched as a sporty and powerful hybrid, the same style, the same dynamic driving experience, but upgraded. We knew that Latines who were in the market for an Accord were undergoing similar upgrades - upgrading their living situation, their job situation, their relationship situation. Vehicle and driver, both upgrading their flow.
We cast a diverse pair of Latines who exuded the style and cool factor the new Accord Hybrid did, showcasing them in perfect sync with the Accord as their style and fashion upgraded before our eyes.
And of course the Accord itself had quite a few upgrades of its own to show off, that we highlighted in interior and exterior walkarounds of our hero vehicle.